We devised a graphic system integrating the visual appearance of the entire product portfolio for Stachema, a Czech manufacturer of construction chemicals. We unified the visual appearance of the whole product portfolio, although individual categories are still differentiated.
The starting point was a hexagon in the company logo. Involving graphics only, our solution did not include photographs depicting the products or how they are used. The goal was to raise the profile of Stachema products and to make them stand out from those of its competitors, and thus create a foundation for further marketing activities.