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Simax

packaging

2010

Glass cookware used by our grandmothers received a packaging makeover. Product photographs are shown on their own and presented against a red background – the brand colour.

Placing the photographs on the edge of the packaging enables an unusual approach to presentation: when placing the product on a stand or shelf, various designs can be created and in turn used to create larger designs.

Designers

Tereza Pavelková, Martin Procházka

Cooperation

Eduard Jahelka / photography

Typeface

Botanika Mono