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Respect

logo / identity

2016

Respect Group is an association of brokers who specialise in insurance services for companies and entrepreneurs. The brand is presented by a logo and by the symbol r. The first letter of the company name also takes the form of a stylised numeral 1, reflecting Respect’s market leader status in the Czech Republic. The visual style determines the unified design used for all divisions and branches of the Respect group, including Respect Partners, a network of associates.

Designers

Olga Benešová, Jakub Sanitrák, Petr Lozan

Typeface

Lyon