For a Better City

logo / identity


A street furniture project, For a Better City [Pro lepší město] aims at improving the public realm and establishing new aesthetic and design standards, in order to bring about a coherent approach to street furniture in Prague and elsewhere.

We proposed a logo representing both a heart and a town. The most demanding aspect of the project was development of an interactive system for touch screens and LED panels, which show maps of the local area, timetables, public transport updates, and weather reports.


Jiří Karásek, Jakub Sanitrák


Olgoj Chorchoj / art direction
Studio Herrmann&Coufal / product design
mm cité one / production


Walsheim, Corridor, Elementar