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For a Better City

logo / identity

2015

A street furniture project, For a Better City [Pro lepší město] aims at improving the public realm and establishing new aesthetic and design standards, in order to bring about a coherent approach to street furniture in Prague and elsewhere.

We proposed a logo representing both a heart and a town. The most demanding aspect of the project was development of an interactive system for touch screens and LED panels, which show maps of the local area, timetables, public transport updates, and weather reports.

Designer

Jiří Karásek, Jakub Sanitrák

Cooperation

Olgoj Chorchoj / art direction
Studio Herrmann&Coufal / product design
mm cité one / production

Typefaces

Walsheim, Corridor, Elementar