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CzechTourism / pictograms

logo / identity / pictograms

2012–14

The project centred around an illustrated map showing the most noteworthy attractions in the Czech Republic. As part of the visual style for CzechTourism, a unique set of more than 100 pictograms was created to go with Graphik, the typeface used by the agency. Among others, the pictograms depict visitors, attractions, and a wide range of activities that can be enjoyed in the Czech Republic. The pictograms were devised using information CzechTourism provided.

Designers

Olga Benešová, Erika Huptychová, Tereza Pavelková

Cooperation

Martina Hamouzová / illustration