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BROKIS

logo / identity

2010

The inspiration for the logo of Brokis, which produces designer lighting at the Janštejn glassworks, came from a diagram showing lighting intensity. The result was an abstract pattern of concentric lines, which has different forms in different uses. In relation to size and typography, the symbol varies: in some places it forms the main element or a separate decorative feature. In other cases, the symbol serves as a discreet symbol of the company.

Designer

Jiří Karásek

Cooperation

Martin Chum / photography
Lucie Koldová / art director

Typeface

Atlas Grotesk